Mini Sites - the Mini
A mini theme site is just like a smaller version of
a huge content site, but one with a vital difference.
It's tightly focussed on one segment of a theme. Where
a big content site offers viewers hundreds of choices
(in the form of links) the mini site keeps your visitors
tightly on track towards following your most wanted
response which is clicking through to the product, or
affiliate program, you're promoting.
Small, theme based mini sites are designed to get traffic
by obtaining a high search engine position. Mini sites
(themed) get traffic because they've got their own keyword-strong
domain name, correct and honest meta tags, the proper
keyword density focussing on a popular search term used
in the headline and repeated well in the body copy,
plus what the search engines see as relevant content.
Properly optimized mini sites only need to be between
3 and 12 pages to rank very highly in the search engines.
Mini sites designed to get high ranking take a lot
longer to build than 1 page micro mini sites, but unless
you're prepared to buy most of your traffic, it's important
that you add content to increase your search engine
Mini theme sites have one other advantage over micro
mini sites - if you build your mini sites with very
good theme based content they will also help establish
Unless you are already well known, and a "name"
in your chosen field a mini site that is just a straight
sales letter may have little impact.
If you can show people that you know what you are talking
about it, with good content, it lends credence to your
sales pitch and product testimonials. (of course, a
quick way around this is to use testimonials and content
from the site of the affiliate program you are promoting
- if suitable content is not found in the affiliate
help section of the site you're promoting please be
certain to ask permission of the site owner / product
owner before using their content.
This mini site article was condensed from Mini
by Phil Wiley, editor of the no hype marketing ezine
Phil", and author of the best selling Mini